A Detailed Guide to Facebook Photo Ads

We consume hundreds of photo ads every day, most of the time not even realizing we are seeing them... but the ones we do notice, what makes them stand out?

In the world of Facebook ads, it's all about getting noticed. Even though videos are usually the go-to for engagement, it turns out photo ads are more than just keeping up—they're actually outdoing videos in some cases. Why is that? Well, they load quickly and get straight to the point with an impactful image that grabs your attention.
If you're a brand or marketer trying to increase your ad account performance, this guide will show you why mastering photo ads could be your best move.

I’ve compiled everything you need to know in this detailed guide about Facebook photo ads. This guide will explain in detail:

• What are Facebook photo ads?
• What are marketing funnels? (in relation to photo ads)
• The Key Components of Facebook Photo Ads
• Fundamental Ad Types for Every Ad Account
• Brand Identity (in relation to photo ads in your ad account)

Additionally, this document showcases a curated selection of over 100 photo ad examples from some of the top e-commerce brands. These examples are provided to spark your creativity and assist in the ideation process for your own photo ad campaigns!

Some screenshots of the document: